BEGIN:VCALENDAR
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
METHOD:PUBLISH
BEGIN:VEVENT
DESCRIPTION:Click for Latest Location Information: http://edw2012.dataversity.net/sessionPop.cfm?confid=65&proposalid=4887\n
DTSTART:20120430T170000
SUMMARY:Big E MDM: What it is and why you should care?
DTEND:20120430T175959
LOCATION: See Description
END:VEVENT
END:VCALENDAR