How to Write a Kickass Data Book (and get it published)
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  Andrea Dierna   Andrea Dierna
Acquisitions Editor
Morgan Kaufmann


Monday, April 30, 2012
05:00 PM - 06:00 PM

Level:  Business / Non-Technical

  • Why write a book?
  • Tips for first-time authors
  • Crafting a book proposal
  • Publishing Formats: Print, electronic, short, etc.
  • Steps of the publishing process

  • Andrea is an Acquisitions Editor for Morgan Kaufmann, commissioning content in Business Intelligence and Data Management. Formerly a Marketing Manager for the same publisher, Andrea is responsible for managing MK’s growing portfolio. She strategizes the publishing program by tracking trends in the industry and seeking feedback from the community of data management and business intelligence professionals. Andrea vets proposals from prospective authors and coordinates the peer review process that helps Morgan Kaufmann publish timely and timeless references that exceed reader expectations. She is always looking for MK’s next best-selling author and is eager to hear your book ideas. You can browse Morgan Kaufmann’s offerings at and can learn more about writing for MK at

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