AM8: Managing Your Company's Unstructured Content
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  James Wessely   James Wessely
Advanced Document Sciences


Monday, April 30, 2012
08:30 AM - 11:45 AM

Level:  Introductory

Your company has a good handle on its data warehouse, databases, and BI applications, but what about all of the unstructured content? Is it difficult to find the content you need from a multitude of intranet sites, share drives, or scattered across different business units? If so, you are not alone. Your company probably needs to look at ways to better manage your unstructured content. A well set up content management program can greatly contribute to improved productivity, better informed decisions, better responsiveness to your clients, and easier regulatory compliance.

This workshop begins with the basic elements of content management, and builds upon that foundation to discuss more advanced areas. Topics will include how to build a content strategy, potential pitfalls to avoid, different types of enterprise content platforms, creating and implementing an enterprise taxonomy, search optimization, auto-categorization. Join us for an in-depth look at what it takes to successfully develop an enterprise content management program.

Jim Wessely is president and co-founder of Advanced Document Sciences, a consulting firm with a primary focus upon enterprise information organization and access. He has worked with unstructured information technologies since 1985, and spent many years researching and designing application solutions using text analysis, text mining, and unstructured information technologies. This background led Mr. Wessely to taxonomy design and implementation through content analysis. Mr. Wessely previously worked for IBM Global Services, where he helped clients to develop strategies and solutions for enterprise portals, content management, taxonomies, text analysis, and text mining. Prior to his work with IBM, Mr. Wessely was the principal architect for numerous advanced computational solutions in DuPont's' Central Research & Development, where his primary interest was unstructured information technologies and global scale information portals. Mr. Wessely has been a frequent presenter at conferences in both the United States and Europe on diverse topics such as enterprise content strategies, information management, taxonomy, auto-categorization, advanced information access, and personalized information delivery.

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