"Little e" to "Big E" MDM: One Year Later
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  Christine Denney   Christine Denney
Enterprise MDM Business Consultant
Eli Lilly and Company


Wednesday, May 2, 2012
10:30 AM - 11:20 AM

Level:  Intermediate

Many companies are looking to create or expand their Master Data Management initiatives to include an Enterprise focus, but struggle with how to determine priorities and move from a business area focus ("little e") to an Enterprise ("Big E") master data focus. They recognize that projects implemented at an Enterprise level may suffer from lack of sponsorship or strong value proposition. These challenges leave us wondering if "Big E" MDM is feasible or even worthwhile.

This session follows the first year of a multi-phase Master Data Management implementation that is aimed at moving the company from "little e" to "Big E" by establishing an Enterprise-wide, capability-focused team to deliver cross-functional solutions. Learn how we:

  • Assessed the Landscape
  • Determined Needs
  • Chose a Starting Point
  • Established Governance

Christine Denney is the Enterprise Master Data Management Business Consultant for Eli Lilly and Company, a Fortune 500 Pharmaceutical company. She has almost 20 years of experience in systems development and data management, with a focus on Reference and Master Data Management for the past 10 years. She is co-founder of the Translational Medicine Ontology task force, a W3C Healthcare and Life Sciences Interest Group and is also heavily involved in DAMA Indiana as the Vice-President of Communications and author of the chapter newsletter. Christine has a Bachelor of Science degree in Computer Science from Iowa State University and holds mastery CDMP and CBIP certifications.

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