Agenda At-a-Glance
Full Schedule

Full Schedule Sun, Apr 29 Mon, Apr 30 Tue, May 1 Wed, May 2 Thu, May 3
Sunday, 4/29/2012
Special Workshops 02:30 PM - 05:45 PM
Title Speakers Audience Track
CDMP Overview Patricia Cupoli, Edmonds Community College
Introductory
Management & Methods
Introduction to Data Architecture Malcolm D. Chisholm, First San Francisco Partners
Introductory
Enterprise Information Architecture
Big Data Technologies: A Manager's Guide Vladimir Bacvanski, SciSpike
Introductory
Big Data and NoSQL
Kick-off Panel 06:00 PM - 07:00 PM
Title Speakers Audience Track
What to Look for at EDW this year - a Guide for Novices and Experts Tony Shaw, DATAVERSITY
Jaime Fitzgerald, Fitzgerald Analytics
Karen Lopez, InfoAdvisors
Peter Aiken, DAMA
Sue Geuens, Barclays PLC
Business / Non-Technical
Management & Methods
Social Groups 07:00 PM - 09:00 PM
 
Monday, 4/30/2012
Morning Tutorials 08:30 AM - 11:45 AM
Title Speakers Audience Track
AM1: "Beginning with the End in Mind" - A Practical Methodology that Aligns Business, Data, and Technology Professionals for Better Results Jaime Fitzgerald, Fitzgerald Analytics
Intermediate
Management & Methods
AM2: Data Governance: Starting from Scratch David N Plotkin, Wells Fargo
Business / Non-Technical
Data Governance & Data Quality
AM3: Initiating Your Enterprise Information Management Program Michael Jennings, Walgreens Boots Alliance
Introductory
Enterprise Information Architecture
AM4: Master Data and Master Data Management - An Introduction David Loshin, Knowledge Integrity
Introductory
Master Data Management
AM5: Managing Data in the Cloud Malcolm D. Chisholm, First San Francisco Partners
Intermediate
Enterprise Information Architecture
AM6: Implementing the Enterprise Business Glossary Lowell William Fryman, Aspen Information Solutions Inc
Introductory
Metadata
AM7: Dimensional Data Modeling Case Study – Five Steps from Analysis Through Design! Steve Hoberman, Steve Hoberman & Associates
Intermediate
Modeling
AM8: Managing Your Company's Unstructured Content James Wessely, Advanced Document Sciences
Introductory
Unstructured Information
In Perspectives 12:00 PM - 12:30 PM
Title Speakers Audience Track
Big Data Trends and Technologies: What Are They and How Can They Help You Joseph Shaffner, Sybase, an SAP Company
Introductory
Big Data and NoSQL
Traceability using a Two-Step Metadata Approach Don Soulsby, Sandhill Consultants
Introductory
Metadata
From Relational to Semantics: A Methodology for Data Enrichment Arka Mukherjee, Global IDs
Introductory
Master Data Management
Lunch 12:30 PM - 01:30 PM
Afternoon Tutorials 01:30 PM - 04:45 PM
Title Speakers Audience Track
PM1: Gaining Support for Your Data Initiative Danette McGilvray, Granite Falls
Introductory
Management & Methods
PM2: Data Stewardship – Doing it for Real David N Plotkin, Wells Fargo
Business / Non-Technical
Data Governance & Data Quality
PM3: Data Strategy Mapping Susan Earley, Sears Holdings
Ken Kring, Sears Holdings
Business / Non-Technical
Enterprise Information Architecture
PM4: Maximizing the Business Value of Data Virtualization Mike Ferguson, Intelligent Business Strategies Ltd.
Introductory
Data & Application Integration
Enterprise Information Architecture
PM5: MDM 2.0 and 3.0: Really! Impact of Big Data, Compute Power, and Analytics Mehmet Orun, Salesforce
Advanced
Master Data Management
PM6: Infonomics: The Economics of Information and Principles of Information Asset Management John Ladley, First San Francisco Partners
Business / Non-Technical
Enterprise Information Architecture
PM7: How to Data Model in an Agile Environment Len Silverston, Universal Data Models, LLC
Intermediate
Modeling
PM8: NoSQL 101 Dan McCreary, Kelly-McCreary & Associates
Introductory
Big Data and NoSQL
Lightning Talks -- 5 Min Talks on a Variety of Topics 05:00 PM - 06:00 PM
Title Speakers Audience Track
Big E MDM: What it is and why you should care? Christine Denney, Eli Lilly and Company
Introductory
Master Data Management
The Big Picture of Metadata Management for Data Governance & Enterprise Architecture John Friedrich, Meta Integration Technology, Inc.
Business / Non-Technical
Metadata
What Building Architecture tells us about Building IT Systems M. David Allen, MITRE Corporation
Business / Non-Technical
Enterprise Information Architecture
Size Doesn’t Matter Karen Lopez, InfoAdvisors
Business / Non-Technical
Big Data and NoSQL
Optimize Your Vacations Through Science Maya Stosskopf, DATAVERSITY
Business / Non-Technical
Management & Methods
Maximize Your Return on Big Data with Informatica John Haddad, Informatica
Business / Non-Technical
Big Data and NoSQL
Agile Data Governance and Warehousing via Simplified Semantics Geoffrey P Malafsky, Phasic Systems Inc
Introductory
Data Governance & Data Quality
The Easiest Way to Combine Structured & Unstructured Data Lee Feigenbaum, Cambridge Semantics Inc
Business / Non-Technical
Data-Driven Business
How to Write a Kickass Data Book (and get it published) Andrea Dierna, Morgan Kaufmann
Business / Non-Technical
Management & Methods
What's with all the Buzz for Canonical Messaging? Dan McCreary, Kelly-McCreary & Associates
Business / Non-Technical
Data & Application Integration
Industry and Special Interest Groups 06:00 PM - 07:00 PM
Title Speakers Audience Track
A Practical Guide to Surviving and Thriving as an Architect David Lane, SunTrust
Burk Hufnagel, Research in Motion
Business / Non-Technical
Enterprise Information Architecture
ER Studio SIG Karen Lopez, InfoAdvisors
Introductory
Modeling
Getting a Grip on Data Management in Financial Services Amir Halfon, Oracle
Intermediate
Enterprise Information Architecture
The Evolution of Data Management in the Insurance Industry Peter Marotta, Verisk Analytics
James Viveralli, Erie Insurance
Business / Non-Technical
Enterprise Information Architecture
Energy DAMA SIG - PPDM & DAMA Alignment - Next Steps Mona Pomraning, Accenture Digital
Bruce Smith, PPDM
Christopher M Bradley, IPL
Dagna Gaythorpe, Wipro Consulting Services
Business / Non-Technical
Enterprise Information Architecture
DAMA Meeting 07:00 PM - 08:00 PM
Evening Program - Homemade Jam - EVERYONE IS WELCOME! 08:00 PM - 12:00 AM
 
Tuesday, 5/1/2012
Special Interest Groups 07:30 AM - 08:20 AM
Title Speakers Audience Track
PowerDesigner SIG George McGeachie, Metadata Matters
Intermediate
Modeling
Interactive Breakfast Demo: Unstructured Data Management using Today's News Lee Feigenbaum, Cambridge Semantics Inc
Introductory
Data & Application Integration
Unstructured Information
Successful Data Governance: Lessons Learned from the Data Governance Professionals Organization Robert S. Seiner, KIK Consulting/TDAN.com
David N Plotkin, Wells Fargo
Kira Chuchom, Microsoft
Michael Jennings, Walgreens Boots Alliance
Michele V Koch, Data Governance Professionals Organization
Business / Non-Technical
Data Governance & Data Quality
DMBOK Next Edition Commentary Susan Earley, Sears Holdings
Patricia Cupoli, Edmonds Community College
Intermediate
Enterprise Information Architecture
Opening Keynote 08:30 AM - 09:20 AM
Title Speakers Audience Track
The Transformation to a Data-Driven Organization Terry Milholland, Internal Revenue Service
Business / Non-Technical
Data-Driven Business
General Session 09:20 AM - 09:45 AM
Title Speakers Audience Track
New Ideas and Products to Look for this Week John Ladley, First San Francisco Partners
Business / Non-Technical
Data-Driven Business
Break 09:45 AM - 10:15 AM
10:15 Conference Sessions 10:15 AM - 11:05 AM
Title Speakers Audience Track
Data Governance Reality Check – Overcoming Barriers and Resistance to Change Kira Chuchom, True Data Value, LLC
Intermediate
Data Governance & Data Quality
Master Data Management - Big M, Little m ‘One size’ Does Not Fit All Dawn M Michels, LifeTouch Portrait Studios
Intermediate
Master Data Management
What Can EIM Do for You? Sheila E Jeffrey, Bank of America
Intermediate
Enterprise Information Architecture
Integrating Process Model Data into Data Model Designs Bob Schork, Nissan North America
Advanced
Modeling
Demystifying Metadata: A Practical Approach to Solving Critical Business Problems through Effective Metadata Management Samra Sulaiman, Fannie Mae
Intermediate
Metadata
From Big Legacy Data to Insight: Lessons Learned Creating New Value from a Billion Low Quality Records Per Year Jaime Fitzgerald, Fitzgerald Analytics
Alex Hasha, Bundle.com (a joint venture between Citi, Microsoft Money, and Morningstar)
Intermediate
Big Data and NoSQL
Data-Driven Business
Unstructured Information
Room change 11:05 AM - 11:15 AM
11:15 Conference Sessions 11:15 AM - 12:05 PM
Title Speakers Audience Track
Operationalizing Data Governance and Data Quality Pete Rivett, Adaptive, Inc.
Business / Non-Technical
Data Governance & Data Quality
Data Virtualization for Agile Business Intelligence Systems Suresh Chandrasekaran, Denodo Technologies
Introductory
Data & Application Integration
Product to Customer: A Fundamental Change through MDM Luminita Vollmer, Thrivent Financial
Advanced
Master Data Management
The Integration of Intelligence Marcel Jemio, Treasury/Fiscal Service
Introductory
Enterprise Information Architecture
Semantic MediaWiki Approach to Metadata Scott E Thompson, Ontario Teachers' Pension Plan
Introductory
Metadata
Case Study: The Care and Feeding of Unstructured Content - Managing Millions of Documents at LexisNexis Jayne E Dutra, LexisNexis
Laurel Shifrin, LexisNexis
Business / Non-Technical
Data Governance & Data Quality
Unstructured Information
Data Modeling With the UML Michael Blaha, Modelsoft Consulting Corp.
Intermediate
Modeling
Lunch 12:05 PM - 01:30 PM
1:30 Conference Sessions 01:30 PM - 02:20 PM
Title Speakers Audience Track
A Model Driven Data Governance Framework for MDM - A Case Study from StatOil Christopher M Bradley, IPL
Eldar Bjørge, Statoil
Business / Non-Technical
Data Governance & Data Quality
Master Data Management
Modeling
Data Lifecycle Management - A New Approach for Both Structured and Unstructured Information Selena Smeaton, The Knowledge Warehouse (Knoware)
Business / Non-Technical
Enterprise Information Architecture
Under the Hood of a Metadata Repository Saad Yacu, Allstate Insurance
Intermediate
Metadata
A + B = C … Deriving Business Value Metrics is Not That Easy! Michele Koch, Sallie Mae
Intermediate
Data Governance & Data Quality
Laying a Firm Data Foundation for Business Intelligence Peggy Schlesinger, Intel Corporation
Intermediate
Data-Driven Business
How to Define Requirements for Managing Your Unstructured Data Christine Connors, TriviumRLG LLC
Business / Non-Technical
Unstructured Information
Big Data: Putting your Eggs in Three Baskets: Hadoop, Relational/Analytical and Hybrid Neil Raden, Hired Brains Research
Business / Non-Technical
Big Data and NoSQL
Break 02:20 PM - 02:40 PM
In Perspectives 02:40 PM - 03:10 PM
Title Speakers Audience Track
Overcoming Terminology Mismatches with Agile Data Governance and Warehousing Geoffrey P Malafsky, Phasic Systems Inc
Business / Non-Technical
Data Governance & Data Quality
From Data Chaos to Data Management: The Single-Platform Approach to Maximizing the Value of Data Brett Dorr, DataFlux
Intermediate
Introductory
Data Governance & Data Quality
Master Data Management
The Business Case for Metadata Management Leveraging Adaptive James Cerrato, Adaptive, Inc.
Business / Non-Technical
Metadata
Easy Data Management Demos with Semantic Web Software (Compliance, Intelligence, CRM, and more!) David Tester, Cambridge Semantics Inc
Introductory
Data & Application Integration
Data Governance & Data Quality
The Big Picture of Metadata Management for Data Governance & Enterprise Architecture Christian Bremeau, Meta Integration Technology, Inc.
John Friedrich, Meta Integration Technology, Inc.
3:20 Conference Sessions 03:20 PM - 04:10 PM
Title Speakers Audience Track
Deploying a Global Data Architecture Strategy - A Case Study by Shell Chris Ragan, Royal Dutch Shell
Intermediate
Enterprise Information Architecture
Improve Business Processes with Trusted Data Frank Dravis, Utopia, Inc.
David Dichmann, Sybase, an SAP Company
Intermediate
Data Governance & Data Quality
Master Reference Data: Governance and Maintenance for Analytics and Operations John Biderman, Harvard Pilgrim Health Care
Introductory
Master Data Management
Canonical Modeling – Best Practice Message Modeling for Data Integration April Reeve, Reeve Consulting LLC
Intermediate
Modeling
The eBay Metadata Management Global Directory Enables Agile Data Warehousing Mark Uksusman, eBay, Inc
Intermediate
Metadata
Understanding Document Stores as an Alternative to RDBMS for Unstructured and Big Data Dipti Borkar, Couchbase
Introductory
Big Data and NoSQL
Unstructured Information
Survey of Techniques for Text Analytics in Unstructured, Semi-Structured, and Structured Data Reza BFar, Oracle USA
Intermediate
Unstructured Information
Exhibits and Reception 04:00 PM - 07:00 PM
Social Groups 07:00 PM - 09:00 PM
 
Wednesday, 5/2/2012
Special Interest Groups 07:30 AM - 08:20 AM
Title Speakers Audience Track
Metadata Professional Organization (MPO) - Meeting and Networking 2012 Dan Myers, DQMatters
Bob Schork, Nissan North America
Introductory
Metadata
Using the DM-BOK to Drive Data Management Policy Rod MacPherson, dCentricity Inc.
Business / Non-Technical
Enterprise Information Architecture
CA ERwin Modeling Special Interest Group Robert Lutton, Sandhill Consultants
Intermediate
Modeling
Infrastructure Management of Intel's Private Cloud: A Story of Data Integration Challenges for Business Intelligence James Asoka Diggs, Intel
Intermediate
Data-Driven Business
8:30 Conference Sessions 08:30 AM - 09:20 AM
Title Speakers Audience Track
Advancing Data Value for Business Success through an Enterprise Data Governance Program Michael Jennings, Walgreens Boots Alliance
Janet Lichtenberger, Walgreens
Introductory
Data Governance & Data Quality
PANEL: Innovations in Business Intelligence - New Tools for New Analytics Paul Barth, NewVantage Partners
Bryan Bell, Expert System
David Schaengold, Revelytix
Matt McWhorter, Tableau Software
Business / Non-Technical
Data-Driven Business
A Pragmatic Approach to Enterprise Data Architecture James O'Brien, Maximum Business Solutions
Jack Billig, Clarity Solution Group
Peter Aiken, DAMA
Advanced
Enterprise Information Architecture
Data Quality in the United States Transportation Command Kimberlea A. Thompson, United States Transportation Command
Business / Non-Technical
Data Governance & Data Quality
Elegance: A New Approach to Enterprise Modeling Dave McComb, Semantic Arts Inc.
Intermediate
Modeling
Introducing Hadoop and Big Data into a Traditional Data Organization: A True Story and Learned Lessons Vladimir Bacvanski, SciSpike
Jeff McCalip, VHA
Lloyd Mangnall, VHA
Intermediate
Big Data and NoSQL
Data Fusion Framework – How to "Fuse" Structured and Unstructured Data to "Connect the Dots" James McGinn, Blue Canopy
Intermediate
Unstructured Information
Room Change 09:20 AM - 09:30 AM
In Perspectives 09:30 AM - 10:00 AM
Title Speakers Audience Track
Using a Taxonomy to Manage Entities in a Data Model - A Practical Example Timothy Graham, Wellmark Blue Cross Blue Shield
Introductory
Modeling
How to Achieve Enterprise Data Management while Keeping the Business Analysts Happy Jeremy Lemmon, Spry, Inc.
Business / Non-Technical
Data-Driven Business
Master Data Management
Taking Data Integration to the Next Level: Cloud Data Delivery and Integration Walter Lindsay, Liaison Technologies
Business / Non-Technical
Data & Application Integration
Maximize Your Return on Big Data with Informatica John Haddad, Informatica
Business / Non-Technical
Big Data and NoSQL
Semantic Data Federation at Enterprise Scale David Schaengold, Revelytix
Break 10:00 AM - 10:30 AM
10:30 Conference Sessions 10:30 AM - 11:20 AM
Title Speakers Audience Track
Enterprise Data Quality Dashboard and Alerts: Holistic Data Quality Jay Zaidi, Fannie Mae
Advanced
Data Governance & Data Quality
Solution of Data Governance at Banco do Brasil Marcelo Santos Silva, Banco do Brasil SA
Intermediate
Data Governance & Data Quality
"Little e" to "Big E" MDM: One Year Later Christine Denney, Eli Lilly and Company
Intermediate
Master Data Management
Architecture Tradeoff Analysis Method [ATAM] Robert J. Abate, Kimberly-Clark
Introductory
Enterprise Information Architecture
Generic Data Model in Action (Examples in Oil & Gas Industry) Mikitaka Hayashi, JGC Corporation
Intermediate
Modeling
Modeling Tools for the Non-Relational World Eric Ness, C.H. Robinson Worldwide
Intermediate
Big Data and NoSQL
Modeling
Linked Data Warehouses: A New Generation of Business Intelligence Bernadette Hyland, 3 Round Stones, Inc.
Introductory
Data-Driven Business
Room Change 11:20 AM - 11:30 AM
11:30 Conference Sessions 11:30 AM - 12:20 PM
Title Speakers Audience Track
Dropping ACID: Architecting with Eventual Consistency in the Cloud Jason Bloomberg, Intellyx
Intermediate
Big Data and NoSQL
Data Governance: Are You in the Game? Mona Pomraning, Accenture
Martin E Lablong, Accenture
Business / Non-Technical
Data Governance & Data Quality
Target Governance for Metadata, Business Terminology and System Portfolio Documentation as Precursors to MDM Dan Myers, DQMatters
Business / Non-Technical
Master Data Management
Finding Myself: A Case Study on Your Data Model, My Data and Me Karen Lopez, InfoAdvisors
Introductory
Modeling
How to Use Graph Databases to Analyze Relationships, Risks and Business Opportunities - A Case Study Jans Aasman, Franz Inc
Intermediate
Data-Driven Business
Unstructured Information
Blending Unstructured and Structured Data with Semantics: A Case Study Sean Martin, Cambridge Semantics
Business / Non-Technical
Unstructured Information
Lunch 12:20 PM - 01:00 PM
Lunch and Learn 12:30 PM - 01:20 PM
Title Speakers Audience Track
DATAVERSITY Data Governance Office, A Federated Approach Max Gano, DATAVERSITY DGO
Business / Non-Technical
Data Governance & Data Quality
Exhibits 01:00 PM - 04:00 PM
Coffee, Dessert and Conversations on the Exhibit Floor 01:00 PM - 02:00 PM
Professional Growth Sessions and Coaching 02:10 PM - 03:00 PM
Title Speakers Audience Track
Secure Data Management in the Cloud Mukta Bahl, Genentech
Sanjiv Ranjan, Simplify Enterprise Solutions, LLC
Intermediate
Data-Driven Business
Power Panel: How to Survive and Prosper with Data Governance Gwen Thomas, IFC, Part of the World Bank Group
Frank Dravis, Utopia, Inc.
Steve Sarsfield, Talend
Sunil Soares, IBM
Business / Non-Technical
Data Governance & Data Quality
Conducting Database Design Project Meetings: Best Practices Gordon C Everest, University of Minnesota
Introductory
Management & Methods
DM Bloggers and Tweeps - A Review of Social Media on Data Management April Reeve, Reeve Consulting LLC
Business / Non-Technical
Enterprise Information Architecture
Competing on Analytics takes Team Work Kenneth Hansen, Indicium Domain Ltd
Introductory
Data-Driven Business
An Arranged Marriage Between Business and IT Rob Drysdale, InfoAdvisors
Business / Non-Technical
Management & Methods
Ice Cream Social & Prize Drawings 03:00 PM - 03:45 PM
Keynote Session 04:00 PM - 04:50 PM
Title Speakers Audience Track
KEYNOTE: The Big Panel on Big Data Eric Kavanagh, CEO, Bloor Group
Anjul Bhambhri, IBM
April Reeve, Reeve Consulting LLC
John Haddad, Informatica
Neil Raden, Hired Brains Research
Paul Barth, NewVantage Partners
Paul Pedersen, 10gen
Robin Bloor, The Bloor Group
Business / Non-Technical
Big Data and NoSQL
Special Event: Celebrating 30 Years of the Zachman Framework 05:00 PM - 06:00 PM
Title Speakers Audience Track
Zachman Framework Experience - 30 Years of Lessons Learned and Predictions for the Future John A. Zachman, Zachman International
Business / Non-Technical
Enterprise Information Architecture
 
Thursday, 5/3/2012
8:30 Conference Sessions 08:30 AM - 09:20 AM
Title Speakers Audience Track
Leveraging the DAMA-DMBOK for Data Governance in your Business Anne Marie Smith, Alabama Yankee Systems, LLC
Intermediate
Data Governance & Data Quality
The Information Experience: Strategies for Data-driven Business John Matthew Upton, Earley & Associates
Intermediate
Master Data Management
Data Modeling Power Panel - Contemporary Issues in Modeling Alec Sharp, Clariteq Systems Consulting
David Hay, Essential Strategies, Inc.
Karen Lopez, InfoAdvisors
Michael Blaha, Modelsoft Consulting Corp.
Intermediate
Modeling
Congratulations! Now What? Glenn Thomas, Commonwealth Office of Technology
Intermediate
Management & Methods
Data Exchange 14 Years after XML M. David Allen, MITRE Corporation
Intermediate
Data & Application Integration
Big Data: It's Rocket Science Joshua McKenty, Piston Cloud Computing, Inc.
Business / Non-Technical
Big Data and NoSQL
Break 09:20 AM - 09:40 AM
9:40 Conference Sessions 09:40 AM - 10:30 AM
Title Speakers Audience Track
5 Steps to Customer Master Data Integration Mary Levins, CIBA VISION
Intermediate
Master Data Management
Modeling the Zachman Framework at Wellmark Blue Cross Blue Shield Timothy S Graham, Wellmark Blue Cross Blue Shield
Intermediate
Enterprise Information Architecture
The Healthy Tension Between Enterprise Data Models and Project Data Models Chris Ragan, Royal Dutch Shell
Intermediate
Modeling
The 9 Yards of Effectively Managing Data Projects Sunil Kumar, DTE Energy
Intermediate
Management & Methods
A Model Driven Approach to Information Sharing with the National Information Exchange Model (NIEM) Cory B Casanave, Model Driven Solutions
Intermediate
Data & Application Integration
Agile Data Analysis: How to Do It. Lessons from the REAL World. Steven Pesklo, SoftLake Solutions
Intermediate
Data-Driven Business
Room Change 10:30 AM - 10:45 AM
Closing Keynote 10:45 AM - 11:50 AM
Title Speakers Audience Track
Influencing Successful Data Projects Maureen Clarry,
Business / Non-Technical
Break for Lunch -- Note that Lunch will NOT be served this day 11:50 AM - 01:15 PM
Afternoon Seminars and Workshops 01:15 PM - 04:30 PM
Title Speakers Audience Track
S1: Business Requirements for Data-Driven Projects Anne Marie Smith, Alabama Yankee Systems, LLC
Intermediate
Management & Methods
S2: Building and Using Tools of Data Governance Robert S. Seiner, KIK Consulting/TDAN.com
Business / Non-Technical
Data Governance & Data Quality
S3: Process and Data Modeling Alec Sharp, Clariteq Systems Consulting
Christopher M Bradley, IPL
Intermediate
Modeling
S4: The New Data Warehouse - BIG Data, Real Time, Unstructured, Smart Analytics, Mobility Driven, Semantic Led... Krish Krishnan, Sixth Sense Advisors Inc
Intermediate
Big Data and NoSQL
Data-Driven Business
Unstructured Information

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