Agenda At-a-Glance
Tuesday, May 1

Full Schedule Sun, Apr 29 Mon, Apr 30 Tue, May 1 Wed, May 2 Thu, May 3
Tuesday, 5/1/2012
Special Interest Groups 07:30 AM - 08:20 AM
Title Speakers Audience Track
PowerDesigner SIG George McGeachie, Metadata Matters
Intermediate
Modeling
Interactive Breakfast Demo: Unstructured Data Management using Today's News Lee Feigenbaum, Cambridge Semantics Inc
Introductory
Data & Application Integration
Unstructured Information
Successful Data Governance: Lessons Learned from the Data Governance Professionals Organization Robert S. Seiner, KIK Consulting/TDAN.com
David N Plotkin, Wells Fargo
Kira Chuchom, Microsoft
Michael Jennings, Walgreens Boots Alliance
Michele V Koch, Data Governance Professionals Organization
Business / Non-Technical
Data Governance & Data Quality
DMBOK Next Edition Commentary Susan Earley, Sears Holdings
Patricia Cupoli, Edmonds Community College
Intermediate
Enterprise Information Architecture
Opening Keynote 08:30 AM - 09:20 AM
Title Speakers Audience Track
The Transformation to a Data-Driven Organization Terry Milholland, Internal Revenue Service
Business / Non-Technical
Data-Driven Business
General Session 09:20 AM - 09:45 AM
Title Speakers Audience Track
New Ideas and Products to Look for this Week John Ladley, First San Francisco Partners
Business / Non-Technical
Data-Driven Business
Break 09:45 AM - 10:15 AM
10:15 Conference Sessions 10:15 AM - 11:05 AM
Title Speakers Audience Track
Data Governance Reality Check – Overcoming Barriers and Resistance to Change Kira Chuchom, True Data Value, LLC
Intermediate
Data Governance & Data Quality
Master Data Management - Big M, Little m ‘One size’ Does Not Fit All Dawn M Michels, LifeTouch Portrait Studios
Intermediate
Master Data Management
What Can EIM Do for You? Sheila E Jeffrey, Bank of America
Intermediate
Enterprise Information Architecture
Integrating Process Model Data into Data Model Designs Bob Schork, Nissan North America
Advanced
Modeling
Demystifying Metadata: A Practical Approach to Solving Critical Business Problems through Effective Metadata Management Samra Sulaiman, Fannie Mae
Intermediate
Metadata
From Big Legacy Data to Insight: Lessons Learned Creating New Value from a Billion Low Quality Records Per Year Jaime Fitzgerald, Fitzgerald Analytics
Alex Hasha, Bundle.com (a joint venture between Citi, Microsoft Money, and Morningstar)
Intermediate
Big Data and NoSQL
Data-Driven Business
Unstructured Information
Room change 11:05 AM - 11:15 AM
11:15 Conference Sessions 11:15 AM - 12:05 PM
Title Speakers Audience Track
Operationalizing Data Governance and Data Quality Pete Rivett, Adaptive, Inc.
Business / Non-Technical
Data Governance & Data Quality
Data Virtualization for Agile Business Intelligence Systems Suresh Chandrasekaran, Denodo Technologies
Introductory
Data & Application Integration
Product to Customer: A Fundamental Change through MDM Luminita Vollmer, Thrivent Financial
Advanced
Master Data Management
The Integration of Intelligence Marcel Jemio, Treasury/Fiscal Service
Introductory
Enterprise Information Architecture
Semantic MediaWiki Approach to Metadata Scott E Thompson, Ontario Teachers' Pension Plan
Introductory
Metadata
Case Study: The Care and Feeding of Unstructured Content - Managing Millions of Documents at LexisNexis Jayne E Dutra, LexisNexis
Laurel Shifrin, LexisNexis
Business / Non-Technical
Data Governance & Data Quality
Unstructured Information
Data Modeling With the UML Michael Blaha, Modelsoft Consulting Corp.
Intermediate
Modeling
Lunch 12:05 PM - 01:30 PM
1:30 Conference Sessions 01:30 PM - 02:20 PM
Title Speakers Audience Track
A Model Driven Data Governance Framework for MDM - A Case Study from StatOil Christopher M Bradley, IPL
Eldar Bjørge, Statoil
Business / Non-Technical
Data Governance & Data Quality
Master Data Management
Modeling
Data Lifecycle Management - A New Approach for Both Structured and Unstructured Information Selena Smeaton, The Knowledge Warehouse (Knoware)
Business / Non-Technical
Enterprise Information Architecture
Under the Hood of a Metadata Repository Saad Yacu, Allstate Insurance
Intermediate
Metadata
A + B = C … Deriving Business Value Metrics is Not That Easy! Michele Koch, Sallie Mae
Intermediate
Data Governance & Data Quality
Laying a Firm Data Foundation for Business Intelligence Peggy Schlesinger, Intel Corporation
Intermediate
Data-Driven Business
How to Define Requirements for Managing Your Unstructured Data Christine Connors, TriviumRLG LLC
Business / Non-Technical
Unstructured Information
Big Data: Putting your Eggs in Three Baskets: Hadoop, Relational/Analytical and Hybrid Neil Raden, Hired Brains Research
Business / Non-Technical
Big Data and NoSQL
Break 02:20 PM - 02:40 PM
In Perspectives 02:40 PM - 03:10 PM
Title Speakers Audience Track
Overcoming Terminology Mismatches with Agile Data Governance and Warehousing Geoffrey P Malafsky, Phasic Systems Inc
Business / Non-Technical
Data Governance & Data Quality
From Data Chaos to Data Management: The Single-Platform Approach to Maximizing the Value of Data Brett Dorr, DataFlux
Intermediate
Introductory
Data Governance & Data Quality
Master Data Management
The Business Case for Metadata Management Leveraging Adaptive James Cerrato, Adaptive, Inc.
Business / Non-Technical
Metadata
Easy Data Management Demos with Semantic Web Software (Compliance, Intelligence, CRM, and more!) David Tester, Cambridge Semantics Inc
Introductory
Data & Application Integration
Data Governance & Data Quality
The Big Picture of Metadata Management for Data Governance & Enterprise Architecture Christian Bremeau, Meta Integration Technology, Inc.
John Friedrich, Meta Integration Technology, Inc.
3:20 Conference Sessions 03:20 PM - 04:10 PM
Title Speakers Audience Track
Deploying a Global Data Architecture Strategy - A Case Study by Shell Chris Ragan, Royal Dutch Shell
Intermediate
Enterprise Information Architecture
Improve Business Processes with Trusted Data Frank Dravis, Utopia, Inc.
David Dichmann, Sybase, an SAP Company
Intermediate
Data Governance & Data Quality
Master Reference Data: Governance and Maintenance for Analytics and Operations John Biderman, Harvard Pilgrim Health Care
Introductory
Master Data Management
Canonical Modeling – Best Practice Message Modeling for Data Integration April Reeve, Reeve Consulting LLC
Intermediate
Modeling
The eBay Metadata Management Global Directory Enables Agile Data Warehousing Mark Uksusman, eBay, Inc
Intermediate
Metadata
Understanding Document Stores as an Alternative to RDBMS for Unstructured and Big Data Dipti Borkar, Couchbase
Introductory
Big Data and NoSQL
Unstructured Information
Survey of Techniques for Text Analytics in Unstructured, Semi-Structured, and Structured Data Reza BFar, Oracle USA
Intermediate
Unstructured Information
Exhibits and Reception 04:00 PM - 07:00 PM
Social Groups 07:00 PM - 09:00 PM

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